Sun Chemical Highlights Natural Color Innovation at Industry Trade Show

Sun Chemical will showcase its natural color portfolio at IFT FIRST 2026, July 12–15 in Chicago, positioning the company to capture growing demand for clean-label ingredient solutions amid consumer preference shifts toward plant-based colors.

At booth 2581, the Parsippany, N.J.–based supplier will feature LINABLUE® G1 Spirulina Extract, produced through what the company describes as a fully integrated vertical supply chain, plus California-grown spirulina backed by over 50 years of cultivation expertise. The lineup also includes SUNFOODS™ natural color solutions spanning brown alternatives to caramel colorants, beet-based options, and anthocyanin-derived shades.

"These innovations demonstrate our commitment to helping customers solve formulation challenges while achieving the natural, appealing colors today's consumers expect," said Yangyang Jin, Business Manager, Food and Nutrition, Sun Chemical. "Our expertise spans from raw material sourcing to application support, enabling us to deliver reliable, scalable natural color solutions."

Market Context

The move reflects ongoing industry pressure to reformulate away from synthetic and controversial colorants. Sun Chemical's emphasis on vertical supply chain control and raw material sourcing underscores the complexity manufacturers face in securing stable, consistent natural color ingredients at scale.

Visitors can examine prototypes and engage with Sun Chemical's technical team during the four-day event.

Why It Matters

For food and beverage manufacturers navigating clean-label transitions, ingredient suppliers' ability to guarantee color stability, consistency, and supply chain transparency remains critical. Sun Chemical's emphasis on integrated sourcing and application support addresses pain points in natural color formulation—areas where many operators still struggle with color bleeding, inconsistency across batches, and limited format options.

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Written by FBM Publications Editors