YiKEDA, the premium tomato beverage brand operated by Qingdao Triumph Haofeng Smart Agriculture Technology Co., Ltd., made its international trade debut at SIAL Paris 2026 (October 17–21), presenting a portfolio built around 100% not-from-concentrate tomato juice to buyers across Europe and beyond. The appearance signals an accelerating push by Chinese specialty produce processors into branded, minimally processed beverage formats targeting clean-label demand in Western and Asia-Pacific retail channels.
Product Formulation
The flagship 100% NFC Tomato Juice is formulated from tomatoes only — no added water, no added sucrose, no fat, no artificial colors, no added flavors, no sodium, and no preservatives. According to the company, the product is the first NFC tomato juice in China to receive low-GI product certification, a positioning attribute that resonates with better-for-you beverage buyers and functional food formulators evaluating blood-sugar-conscious claims. A complementary Tomato Water Flavored Beverage Series incorporates real NFC tomato juice as a base, extending the range into lighter, flavored applications without departing from the brand's tomato-forward identity. Both lines carry a single-ingredient simplicity consistent with clean-label positioning standards now expected across Western grocery retail and foodservice procurement.
Supply Chain & Greenhouse Scale
YiKEDA's supply chain is vertically integrated through Triumph Haofeng's more than 267 hectares of smart glass greenhouse facilities distributed across China. The company employs a digitalized, standardized management system spanning cultivation through processing — a supply architecture that supports consistent specification sheets, COA traceability, and the kind of agronomic control that co-manufacturers and contract manufacturing partners increasingly require from raw material suppliers. Triumph Haofeng states that tomatoes are grown without artificial hormones, a claim relevant to organic-adjacent and non-GMO positioning in export markets. Founded in 2022, YiKEDA has moved quickly: per Frost & Sullivan data cited by the company, its cherry tomatoes and NFC tomato juice have each ranked number one in nationwide China sales for two consecutive years.
Export Footprint & Market Outlook
The brand is already active in Hong Kong SAR, Macao SAR, the United States, Canada, the United Kingdom, Australia, New Zealand, Singapore, Malaysia, Russia, Thailand, Vietnam, Cambodia, and Laos — a distribution footprint that demonstrates existing customs compliance and logistics infrastructure across divergent regulatory regimes. SIAL Paris represents the brand's first direct engagement with European trade buyers, a market where NFC juice commands premium shelf placement and where clean-label, low-additive beverages continue to outpace conventional juice SKUs in retail scan data.
For ingredient buyers and beverage formulators, YiKEDA's model is worth tracking: vertically integrated tomato processing with low-GI certification, no-additive specs, and greenhouse-controlled agronomic inputs represents a supply proposition that aligns with growing category interest in functional vegetable beverages. As covered in our plant-based beverage and functional ingredient reporting, ingredient suppliers capable of bridging agricultural traceability with finished-product certification are gaining traction across both retail and foodservice procurement pipelines.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
