Clear whey protein, micronized creatine monohydrate, and electrolytes now ship in a single SKU. USANA Health Sciences (NYSE: USNA) has launched Clear Protein + Creatine Mix, a combination powder designed to consolidate three commonly separate functional nutrition products into one 50-calorie serving — a formulation move that reflects growing demand for stack-simplified sports and active-lifestyle nutrition.
The Formula Breakdown
Each serving delivers 10 g of clear whey protein isolate, 5 g of micronized creatine monohydrate, and more than 600 mg of electrolytes. The product is positioned as a no-added-sugar, artificial-flavor-free, and artificial-color-free option that mixes readily in 8–10 ounces of water. Clear whey protein isolate — filtered to remove the turbidity and heavier mouthfeel of conventional whey concentrate — lends a juice-like clarity that differentiates the finished drink from traditional opaque protein shakes. The 5 g creatine monohydrate dose aligns with the range most frequently cited in published sports nutrition literature, while the electrolyte inclusion broadens the functional claim set into hydration support.
"Consumers have traditionally had to choose between protein, creatine, or hydration support depending on their goals," said Dr. Kathryn Armstrong, PhD, chief scientific officer at USANA Health Sciences. "We built this formula around research-backed ingredients to provide meaningful contribution of each in a refreshing format that's easy to use every day."
The product is available in Twisted Citrus and Green Apple flavors across two packaging configurations: 20-serving bags and 14-count single-serve packet boxes — formats suited to both club-channel retail and direct-to-consumer e-commerce fulfillment.
Manufacturing & Quality Standards
Clear Protein + Creatine Mix is manufactured at USANA's FDA-registered, GMP-certified facility, where each batch undergoes in-house testing for quality, purity, and potency. Formulation was handled by USANA's internal science team, a structure the company uses across its broader supplement and functional-nutrition portfolio. GMP certification and FDA-registered manufacturing status are table-stakes signals for retail buyers and co-brand partners evaluating third-party supply risk — particularly relevant as category managers at specialty sport and natural-channel retailers tighten supplier qualification requirements.
Market Context
The combination format taps intersecting tailwinds across the sports nutrition and better-for-you beverage segments. Creatine monohydrate has seen a pronounced resurgence in consumer awareness beyond traditional bodybuilding demographics, driven partly by social-media health discourse and partly by emerging research on cognitive and general wellness applications. Clear whey isolates, meanwhile, have gained shelf space as a cleaner-label alternative to standard whey concentrate blends in the ready-to-mix category. Electrolyte-enhanced products — already a mainstream fixture in the hydration segment — add a third growth vector to the proposition.
For purchasing managers and contract manufacturers evaluating functional beverage formulation, the ingredient combination raises relevant specification considerations: clear whey isolates carry distinct solubility and particle-size profiles compared with standard isolates, and micronized creatine monohydrate requires attention to bulk density and moisture content to maintain flowability and shelf life in multi-ingredient powder formats. Buyers requesting documentation should expect a full TDS and COA from the manufacturer.
Brent Neidig, chief commercial officer at USANA, described the product as addressing a routine-complexity problem. "Clear Protein + Creatine Mix brings together protein, creatine, and electrolytes in one refreshing drink, making it easier to support everyday wellness and active lifestyles," he said.
The launch extends USANA's functional nutrition reach into a fast-moving corner of the sports and active nutrition segment, where multi-benefit, low-calorie formats are displacing single-function powders on shelf. It also signals continued investment in clean-label sports supplement development from an established direct-selling and specialty-retail supplier with a 30-plus-year manufacturing track record.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
