Purity Coffee has added ESPRESSO to its specialty-grade lineup, a whole-bean medium roast developed specifically for espresso extraction and now available direct-to-consumer at $30. The launch marks the brand's first roast engineered from the ground up around espresso preparation rather than adapted from an existing profile — a distinction that carries formulation implications for co-manufacturers and foodservice operators sourcing clean-label coffee inputs.
Roast Profile & Application
The ESPRESSO roast sits between FLOW, Purity's flagship medium roast, and EASE, its dark roast — a deliberate calibration designed to soften natural acidity and build extraction-stable body. Andrew Salisbury, CEO and co-founder of Purity Coffee, described the product as reflecting the brand's "Circular Health Coffee system" and its principle that decisions "from the soil to the final roast" influence the health potential of the final cup. Sensory descriptors include cocoa, dried-fruit acidity, and a silky mouthfeel — a profile suited to straight shots and milk-based formats such as lattes and cappuccinos. The whole-bean format supports fresh grinding for traditional and automatic espresso machines, moka pots, and alternative brew methods, giving contract food manufacturers flexibility in grind specification.
Supply & Quality Credentials
All Purity Coffee beans are USDA-certified organic and carry third-party laboratory testing for mold, mycotoxins, and other contaminants prior to release — a credential increasingly relevant to functional-beverage and supplement-adjacent formulations that demand clean COA documentation. Precision roasting is applied to maximize naturally occurring beneficial compounds, a claim the brand supports through its regenerative-sourcing framework that connects soil health practices to final-cup quality. For ingredient buyers evaluating coffee as a functional input, Purity's testing protocol addresses a persistent sourcing pain point: mycotoxin contamination risk in green coffee, which can affect both safety compliance and shelf-life stability in finished applications.
The ESPRESSO SKU is positioned within a broader trend of specialty coffee ingredients entering the functional-food supply chain, where USDA organic certification, third-party contaminant testing, and defined roast profiles have become baseline specification requirements for co-manufacturing partners and private-label operators. While Purity currently distributes direct-to-consumer, the formulation transparency and documentation infrastructure it describes — organic certification, batch-level third-party testing, defined roast profiling — aligns with what ingredient procurement teams require when sourcing coffee for ready-to-drink, capsule, or foodservice-grade applications. The $30 retail price point and whole-bean format also indicate positioning in the premium specialty segment, where margin tolerance supports the added cost of rigorous quality assurance. For operators and formulators tracking the intersection of clean-label sourcing and espresso-specific functionality, the ESPRESSO launch signals continued category maturation around health-positioned coffee inputs.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
