Givaudan Accelerates Insight-Led Innovation with Stravito
Case Study by Stravito x Givaudan
Givaudan’s Taste & Wellbeing Europe Marketing & Consumer & Sensory Insights (CSI) team plays a critical role in helping some of the world’s largest food and beverage brands develop products that align with evolving consumer preferences. Supporting categories that span beverages, dairy, sweet goods, savory, snacks, and wellness, the team relies on consumer, category, and sensory research to inform everything from flavor development to long-term innovation strategies. As the volume of available research continued to expand, however, accessing the right information quickly became an increasing challenge.
The Challenge
Like many global organizations, Givaudan found its research dispersed across multiple platforms, external providers, internal systems, shared folders, and individual teams. Responding to a customer brief often required employees to know not only where information was stored, but also who might have access to it. Valuable insights frequently existed somewhere within the organization, yet locating them consistently required significant time and effort.
Givaudan needed a way to better leverage the knowledge it already possessed by creating a single, searchable destination for trusted insights.
The Solution
After evaluating several vendors, Givaudan selected Stravito to serve as its centralized insights platform. The decision was based on several factors, including the platform’s intuitive user experience, rapid implementation, ability to integrate with existing research providers, strong customer support and continuous innovation, data confidentiality and security, and overall business value. The goal was to create a solution that employees across marketing, consumer and market insight and sensory could begin using with minimal training while making trusted research significantly easier to access.
Central to that trust is Stravito's Glass Box AI approach. Rather than presenting AI-generated answers as a black box, the platform grounds every insight in Givaudan's own validated research, linking answers back to specific source material so teams can see the evidence behind a recommendation and deep dive into a specific subject rather than just the conclusion.
Internally, the team named its Stravito platform “The Genie,” reflecting its ability to surface relevant research quickly and simplify access to existing knowledge across the organization
The Results
The impact was measurable almost immediately. According to Givaudan, many projects now move three to ten times faster than before implementation, with research that previously required weeks to locate becoming accessible in days or hours through Stravito’s AI-powered search capabilities. Easier access to existing insights has also reduced duplicated work, allowing the CSI team to support more customer briefs while directing research resources toward new opportunities.
The platform has strengthened collaboration throughout the organization as well. Whether supporting proactive innovation initiatives or responding to customer requests, marketing, consumer, market and sensory insights, now work from a shared foundation of consumer and market intelligence. Local teams are also able to better understand other markets of the region by accessing centralized research instead of relying solely on local expertise, leading to more informed internal discussions and greater confidence in customer conversations.
Beyond measurable productivity gains, Givaudan views the platform as a way to create more time for higher-value work. By reducing the time employees spend searching for information and synthesizing research, teams can focus more attention on strategic thinking, creativity, and developing new ideas that ultimately benefit customers.
Looking Ahead
Today, Stravito is available to Givaudan’s regional and local Marketing and Consumer & Sensory Insights teams across Europe, Leadership views faster access to trusted insights as an increasingly important competitive advantage in an industry where consumer preferences, product development cycles, and innovation timelines continue to accelerate.
For Givaudan, the value of Stravito extends beyond organizing research. It has transformed existing knowledge into a more accessible business asset, enabling teams to make faster, better-informed, and insight-driven decisions that drive innovation and uncover growth opportunities. In today’s food and beverage landscape, where speed and confidence are becoming just as important as creativity, that ability may prove to be one of the company’s most valuable competitive advantages.