Miami-based Gigli is entering the functional ready-to-drink segment with a three-SKU Daily Functional Line—Daily Lift, Daily Glow, and Daily Flow—plus a zero-proof SKINNY Mocktail range, targeting the intersection of supplement-stack convenience and clean-label beverage formulation. The launch marks a meaningful step for the brand, which reports more than 8.5 million cans sold across 5,500 retail doors in 21 states since its January 2024 debut with THC cocktails.
Formula Architecture
Each SKU in the Daily Functional Line is built around a "stackable functionality" concept—layering multiple active ingredients into a single serving rather than leading with one headline compound. Daily Lift (Energy + Strength) delivers 180 mg of natural caffeine sourced from green coffee bean and guayusa, combined with 3 g of creatine monohydrate and 100 mg of L-theanine per can, with ashwagandha, Panax ginseng, and vitamins B6 and B12 rounding out the formula. Available in Peach Mango and Strawberry Yuzu.
Daily Glow (Beauty + Hydration) pairs electrolytes with 2 g of hydrolyzed collagen, 240 mg of hyaluronic acid, and 3 g of creatine monohydrate per serving—a crossover formulation that positions the SKU across both sports-hydration and beauty-from-within ingredient categories. Biotin, vitamin C, L-theanine, and ashwagandha complete the stack. Flavors: Dragon Fruit and Blackberry Lime.
Daily Flow (Mood + Mind) centers on lion's mane, supplemented by reishi, cordyceps, L-theanine, guayusa, ashwagandha, and vitamins C, B6, and B12—a functional mushroom and botanical stack increasingly common in nootropic supplement formats now migrating into the beverage channel. Flavors: Blueberry Acai and Pomegranate Blood Orange.
Clean-Label Positioning
All three Daily SKUs and the SKINNY Mocktail line are formulated without sucralose or aspartame, a deliberate departure from the zero-sugar artificial-sweetener paradigm dominant in the better-for-you RTD segment. Gigli uses real fruit juice as the sweetness and flavor base, a move that adds formulation complexity—and cost—but supports a natural-claim positioning and differentiates on ingredient transparency. The SKINNY Mocktails, made with real juices, ashwagandha, and ginseng, come in under 15 calories per serving with zero added sugar, extending the adaptogen format into cocktail-occasion SKUs: Blueberry Lemon Smash, Blood Orange Margarita, Raspberry Mule, and Pineapple Mojito.
"We believe the next chapter of functional beverages belongs in the everyday beverage aisle," said Kam Talebi, Founder and CEO of Gigli. "We're building formulas with complementary ingredients and clear roles in people's daily wellness routines."
Retail and Distribution Outlook
The launch includes a retail debut at Hy-Vee, the Midwest grocery chain with roughly 285 stores, providing an immediate regional brick-and-mortar footprint for the new functional line. Online availability runs through gigli.com for functional SKUs and gigliinfused.com for the THC portfolio. For ingredient suppliers active in the adaptogen, functional mushroom, creatine, hydrolyzed collagen, and botanical extract categories, Gigli's rapid retail expansion—from zero to 5,500 doors in under three years—positions it as a credible emerging procurement target. The brand's explicit avoidance of artificial sweeteners also signals ongoing demand for clean-label masking and flavor-modulation ingredient solutions as more RTD developers chase juice-forward formulation without caloric penalty. Network coverage from Food & Beverage Magazine has tracked the broader functional RTD surge driving brands like Gigli toward multi-benefit stacking strategies.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
Frequently Asked Questions
How much creatine monohydrate is Gigli putting in Daily Lift and Daily Glow?
Both SKUs deliver 3 g of creatine monohydrate per can—a full supplemental dose that positions these drinks as legitimate strength and recovery products, not just flavored water with token actives. That's the same dosing you'll find in standalone creatine powders from MuscleTech and Optimum Nutrition.
What's Gigli's retail footprint heading into this functional launch?
They're already in 5,500 retail doors across 21 states after moving 8.5 million cans since January 2024 with their THC cocktail line. That existing distribution network means Daily Functional SKUs aren't starting from cold—they're rolling into established shelf space and buyer relationships.
Why stack creatine into a beauty hydration product like Daily Glow?
Creatine holds water in muscle tissue and supports cellular energy, which translates to skin plumpness and hydration markers—it's a legitimate crossover ingredient. Pairing 3 g creatine with 240 mg hyaluronic acid and 2 g hydrolyzed collagen lets Gigli hit both the sports-hydration buyer and the beauty-from-within consumer in one SKU.
What's the caffeine load in Daily Lift, and where's it sourced?
180 mg from green coffee bean and guayusa—clean-label caffeine that avoids synthetic caffeine anhydrous and resonates with formulators targeting the clean-beauty and natural-energy buyer. That's a moderate dose, positioning it as sustained energy rather than a full-throttle pre-workout.
Is Daily Flow actually competing in the mushroom nootropic space or the beverage space?
It's doing both—lion's mane, reishi, and cordyceps are nootropic standbys already proven in supplements like Real Mushrooms and Four Sigmatic, now Gigli is translating that stack into an RTD format. The move signals that functional mushroom categories are mature enough to move out of powder and into convenient, shelf-stable beverages.
