Heritage Miller Expands Consumer Focus Caputo Flour, which has supplied professional pizza makers and bakers for more than 100 years, is now targeting home cooks seeking to replicate Italian classics. The company's portfolio includes "00" Pizzeria Flour for Neapolitan-style pizza and Semolina Flour for homemade pasta and traditional breads, all produced in Italy.
Product Range and Pricing The flour line is positioned at $5.99 per bag.
Caputo's "00" Pizzeria Flour is engineered to produce the airy, chewy crusts characteristic of authentic Neapolitan pizza, while the Semolina offering targets pasta makers and artisanal bread bakers. Both products are milled by what the company describes as Master Neapolitan Millers.
Why It Matters
The move reflects a broader industry shift toward at-home cooking and experiential dining, with consumers increasingly willing to invest in authentic ingredients to replicate restaurant-quality meals in their own kitchens. For retailers stocking specialty baking flours, the Caputo entry in the consumer segment represents both a volume opportunity and a way to deepen connections with food-focused households.
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Written by FBM Publications Editors
